Month 1 · Guide 4

UGC Deal Landing Kit

Scripts, rate cards, and DM outreach to land paid brand deals , by Tank Sinatra

📩 DM Scripts Included💵 Rate Card Templates⚖️ Usage Rights Explained

Stop Begging Brands for Free Socks

Listen to me.

There is an entire industry of people making full-time incomes filming themselves putting on face cream in the front seat of a Honda Civic.

It's called UGC (User Generated Content).

Brands are desperate for it. Why? Because they've realized that a highly produced, cinematic commercial starring a D-list celebrity converts worse than a regular person explaining why a product doesn't suck.

But here is the problem: Most of you approach brands like you're asking a girl to the prom in 8th grade.

"Hi... um... I really like your product... and I was wondering... if maybe... you'd want to send me a free pair of socks? And I'll post a picture of them?"

Stop it. Have some self-respect.

You are not an influencer begging for handouts. You are a content creator offering a service that makes them money.

This kit gives you the exact scripts and pricing structure to land paid UGC deals.

Part 1 · Outreach

The DM Outreach Script (That Actually Gets Read)

Do not send a 4-paragraph email explaining your life story. The 23-year-old social media manager reading your DM does not care.

They care about two things:

1.Can you make good videos?

2.Are you annoying to work with?

📩 The No-BS DM Script

Hey [Brand Name / First Name if you have it], I've been using [Product Name] for the last [Timeframe] and honestly, it's ruined [Competitor Product] for me. I create UGC content for brands in the [Niche] space that actually converts, instead of just looking pretty. I've got a few concepts mapped out for [Product Name] that I think would crush as TikTok/Reels ads. Are you guys currently looking for new UGC creators for your paid social campaigns? If so, I'd love to send over my portfolio. Best, [Your Name]

Why This Works

✅ You prove you actually use the product.

✅ You use the magic words: "actually converts" and "paid social campaigns" , this tells them you understand marketing, not just aesthetics.

✅ You don't attach 15 files. You ask for permission to send the portfolio.

Part 2 · Follow-Up

The Follow-Up (The Fortune Is in Being Annoying)

If they don't reply in 3 days, they didn't reject you. They just forgot about you because their boss yelled at them about a typo on Twitter.

📩 The Bump Script , Send 3-4 Days Later

Hey [Name], Bumping this to the top of your inbox. I know things get crazy over there. Let me know if UGC is a priority for you guys this quarter. If not, no worries at all, I'll keep buying the [Product] anyway. Cheers, [Your Name]

Why This Works

✅ It's polite.

✅ It removes the pressure ("If not, no worries").

✅ It shows you aren't going to go away easily.

Part 3 · Pricing

The Rate Card (How to Charge Money)

Stop charging $50 a video. You are ruining the market for the rest of us.

When a brand asks for your rates, you don't give them one number. You give them a menu. People love menus. It makes them feel like they are in control.

$150 , $250

The Test Drive

1 UGC Video (15,30 seconds)
1 Hook Variation
Raw footage not included

Brands that want to test your style without committing to a big budget.

The A/B Tester

3 UGC Videos
3 Different Hooks (same core video, different first 3 seconds)
Raw footage not included

Brands running paid ads that need creative variations to test.

$1,000 , $2,000/mo

The Monthly Retainer

8 UGC Videos per month
Raw footage included
Usage rights for 6 months

Brands that want a reliable pipeline of content without sourcing new creators every week.

Part 4 · Usage Rights

Usage Rights (The Secret Sauce)

This is where people get screwed.

If a brand pays you $200 for a video, they do not own that video forever. They own the right to post it organically.

If they want to run it as a paid ad to make millions of dollars, they need to pay you for Usage Rights.

💡 The Rule of Thumb

Charge an extra 20,30% of the video cost per month for paid ad usage.

Example: Video cost = $200 | Ad usage = 3 months

$200 + ($60 × 3 months) = $380 total

"My base rate covers organic posting. Paid ad usage requires a separate license because my face and likeness are being used to generate direct revenue for the brand. Let me know what timeframe works best for your campaign!"

Final Thought

You are a business. Act like one.

Send the DMs. Follow up. Give them a menu. Charge for usage rights.

And for the love of God, make sure the lighting in your videos doesn't make you look like you're filming in a hostage bunker.

Now go get paid.

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